Perrie & Associates

With all the technology that's out there now, it seems like some jobs are becoming obsolete. Machines have replaced assembly line workers, and even self-checkout machines are taking over grocery stores. But will there be a technology to replace the Realtor? Some services on the market now that claim to do so, letting sellers "skip" the negotiation process and the work with a real estate agent. These iBuyers, such as Knock, OpenDoor, and OfferPad aim to sell your home quickly and conveniently, often allowing homeowners to close on their home in a matter of days. But does speed and convenience beat out the quality of a trained Realtor? Many industry experts say no. Most of the iBuyers operate in a similar fashion. A seller contacts the company about selling their home, and the investors use what's called an automated valuation model to determine an approximate value of the home. According to MetroBrokers , this model uses tax records and comps to determine the ...

As the busy season of real estate begins to slow down, now is the time for those side projects to ramp up and be taken off the back burner. For real estate agents, one of those projects should be brand building. In the days of social media, everyone has a personal brand. The digital footprint you leave behind on a daily basis says a lot about you and your business or company. Real estate agents are quite often a one-man or one-woman show, so building your personal brand is important to stand out and draw business. According to Monster , "whether you like to think about it or not, right now there are people thinking about your very own brand of whatever you are and do, and they're deciding if they want to make it one of their favorites." Of course, you want to be the favorite real estate agent in town! So we've compiled a few tips to help you build your brand to new heights: Know and Be Yourself If you're going to spend your lifetime working in an i...