Perrie & Associates

In the real estate industry, it's all about networking. No matter where you go, there is someone to meet and connect with. One connection can lead to another, which could lead to a sale or future partner, and it just continues to trickle down from there. The more you network, the more you have the chance to receive referrals that can grow your business, which builds your name to be top-of-mind. However, networking can be a daunting task. Whether you're in a room full of people or just at a small gathering, the pressure of feeling like you have to make lasting connections and sell your business can be overwhelming. But it doesn't have to be. Check out some of our easy tips to master the art of networking: Be Yourself  It sounds cliche and maybe a bit over stated, but one of the most important tips when making new connections is to be yourself. Don't feel like you have to be the most flashy or most knowledgeable in the room. Be confident in who you are, what yo...

As the busy season of real estate begins to slow down, now is the time for those side projects to ramp up and be taken off the back burner. For real estate agents, one of those projects should be brand building. In the days of social media, everyone has a personal brand. The digital footprint you leave behind on a daily basis says a lot about you and your business or company. Real estate agents are quite often a one-man or one-woman show, so building your personal brand is important to stand out and draw business. According to Monster , "whether you like to think about it or not, right now there are people thinking about your very own brand of whatever you are and do, and they're deciding if they want to make it one of their favorites." Of course, you want to be the favorite real estate agent in town! So we've compiled a few tips to help you build your brand to new heights: Know and Be Yourself If you're going to spend your lifetime working in an i...