Building Your Brand
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As the busy season of real estate begins to slow down, now is the time for those side projects to ramp up and be taken off the back burner. For real estate agents, one of those projects should be brand building. In the days of social media, everyone has a personal brand. The digital footprint you leave behind on a daily basis says a lot about you and your business or company. Real estate agents are quite often a one-man or one-woman show, so building your personal brand is important to stand out and draw business. According to Monster , "whether you like to think about it or not, right now there are people thinking about your very own brand of whatever you are and do, and they're deciding if they want to make it one of their favorites." Of course, you want to be the favorite real estate agent in town! So we've compiled a few tips to help you build your brand to new heights: Know and Be Yourself If you're going to spend your lifetime working in an i