Say Cheese - The Importance of Professional Photography
We've all been there. You're shopping on Amazon when something suddenly catches your eye. You click on the new item. Read the description, maybe check out a few reviews, and suddenly - it's in your cart and being shipped to your house. But what was it that caught your eye? The price? Probably unlikely. The catchy product name? Perhaps. Most likely? It was the image. And we bet that if there were several pictures of that item you clicked, you looked through each one before you made your purchase. Images sell. They draw us to a product. They help us put a face with the name of a person we may hire. They grab our attention to look at one advertisement above all the others crowding our screens. When it comes to real estate, this fact is no different. When listing a home, photos are simply a must. You may think the photos are something you can handle, but you may want to reconsider. iPhone cameras are constantly improving, but when it comes to selling a home, a qui...